Airenstar
Manufacturing muscle, shelf-ready brand.
What was
broken.
Airenstar runs 9-colour rotogravure presses, lamination lines, and pouch machines, and works in food-grade material with an R&D lab behind it. None of that was legible online. Global buyers saw a thin site and moved on to competitors with weaker plants and stronger pages.
The range itself added confusion: paraphernalia one side, flexible packaging the other. Without clear divisions, every visitor had to work out what the company actually sells.
What we
did about it.
Untangle the divisions, lead with a browsable catalogue of real capability, and make quoting so easy that serious enquiries arrive pre-qualified.
Divisions, untangled
Paraphernalia and packaging solutions got their own lanes with distinct treatments under one master brand. One company, no confusion.
Catalogue that sells
Products organized the way buyers shop: by material, use, and volume. Specs up front, minimums stated, no treasure hunts.
Quotes without the chase
The enquiry flow collects specs in stages, so the sales team replies once with numbers instead of three times with questions.
- 01Identity
Brand refresh
A refresh rather than a rebrand, keeping the recognition buyers already had while making the company legible to an international audience reading it for the first time.
- 02Strategy
Division architecture
Paraphernalia and flexible packaging given their own lanes with distinct treatments under one master brand. One company, without the confusion.
- 03Website
Catalogue website
Products organised the way buyers shop: by material, use and volume. Specifications up front and minimums stated, so there is no treasure hunt before a quote.
- 04Website
Quote request flow
An enquiry flow built for bulk logic: volumes, variants and delivery terms collected in stages, so sales replies once with numbers instead of three times with questions.
Website
Built around one action rather than a list of pages, and structured so the visitor is never more than one scroll from the thing they came for.
- Structured around one action, not a list of pages
- Designed and built by the same team
- Editable by your team after handover
- Tested on real devices before launch
Products organised the way buyers shop: by material, use and volume. Specifications up front and minimums stated, so there is no treasure hunt before a quote.
An enquiry flow built for bulk logic: volumes, variants and delivery terms collected in stages, so sales replies once with numbers instead of three times with questions.
Identity
Drawn against real applications at both ends of the scale, so the mark holds embroidered and at sixteen pixels without needing two versions.
- Explored against real applications, not a slide
- Tested at the smallest and largest sizes it will be used
- Typography and colour chosen for accessibility and print
- A written system your team can extend
A refresh rather than a rebrand, keeping the recognition buyers already had while making the company legible to an international audience reading it for the first time.
Strategy
Written so a new hire can read it and make a correct decision without asking, which is the only version of a brand guide that works.
- Written so a new hire can use it alone
- Grounded in customer interviews, not opinion
- Covers the decisions that actually come up
- Everything downstream traces back to it
Paraphernalia and flexible packaging given their own lanes with distinct treatments under one master brand. One company, without the confusion.
Asked
often.
How do you present a sensitive category cleanly?
Like lab equipment: precise photography, plain specs, zero winks. Professionalism is the whole message.
Can distributors order through the site?
The catalogue feeds a quote flow built for bulk logic: volumes, variants, and delivery terms.
Who updates the catalogue?
Their team, through structured product entries we set up at handover.