Arycom
Complex tech, simple story.
What was
broken.
Arycom designs broadcast rooms, builds playout systems, surveys sites, plans budgets, and keeps news channels on air, but its website explained none of that clearly. Buyers bounced between vague service pages and left to call a competitor.
The old site was also slow where it hurt most: on the phones of engineers sharing links in the field, where every second of load time reads as technical incompetence.
What we
did about it.
Collapse the offering into clear paths, lead with the channels that already trust Arycom, and rebuild for speed. Same company, legible at last.
Three doors in
Systems, rooms, and managed support each got a clear path, with consultancy, surveys, and procurement folded in. A channel engineer and a channel owner land in different places, both correct.
Proof before specs
Client names and deployed rooms moved above the technical detail. In broadcast, who trusts you matters more than what you stock.
Speed as spec
A hard performance budget governed the rebuild. For a company that sells seamless media, a stuttering site was disqualifying.
- 01Strategy
UX audit & sitemap
An audit of where buyers actually got stuck, and a sitemap organised around the three ways people buy from a broadcast supplier: systems, rooms, or managed support.
- 02Website
Full redesign & rebuild
A rebuild governed by a hard performance budget, because for a company that sells seamless media, a stuttering site is disqualifying on its own.
- 03Website
Client proof section
Client names and deployed rooms moved above the technical detail. In broadcast, who already trusts you matters more than what you stock.
- 04Strategy
On-page SEO pass
URL structure and metadata carried across the rebuild rather than reset, so existing rankings survived and then improved.
Website
Built around one action rather than a list of pages, and structured so the visitor is never more than one scroll from the thing they came for.
- Structured around one action, not a list of pages
- Designed and built by the same team
- Editable by your team after handover
- Tested on real devices before launch
A rebuild governed by a hard performance budget, because for a company that sells seamless media, a stuttering site is disqualifying on its own.
Client names and deployed rooms moved above the technical detail. In broadcast, who already trusts you matters more than what you stock.
Strategy
Written so a new hire can read it and make a correct decision without asking, which is the only version of a brand guide that works.
- Written so a new hire can use it alone
- Grounded in customer interviews, not opinion
- Covers the decisions that actually come up
- Everything downstream traces back to it
An audit of where buyers actually got stuck, and a sitemap organised around the three ways people buy from a broadcast supplier: systems, rooms, or managed support.
URL structure and metadata carried across the rebuild rather than reset, so existing rankings survived and then improved.
Asked
often.
Why not just a fresh template?
The problems were structural: tangled offering, buried proof, dead weight. Templates preserve all three.
Did rankings survive the rebuild?
Yes. URL structure and metadata carried over, then improved.
How is speed maintained now?
The budget stays in place. New pages get checked against it before they ship.