We are a small team of multidisciplinary people: strategists, designers, engineers, and writers who have spent time inside Amazon, Google, OpenAI, Zomato, and a few others. Together, more than nine years of industry experience, most of it spent close to the customer.
That last part is the whole point. We spend our time talking to customers, and we usually know what they want before the business does. It is a habit you pick up working at scale, and it is where the strategy actually comes from.
Our read is that smaller businesses deserve the same rigor a GCC or a Big Four engagement would bring, without the pyramid. Senior people in the room, doing the work themselves, priced for a boutique.