Little Love Youth Parliament
Serious event, young energy.
What was
broken.
Little Love Youth Parliament is our founder's own thing: a parliament run for young people, by people barely older. It lives or dies on registrations, and registrations live on Instagram.
The previous edition looked like a school notice pinned to a board nobody reads. Institutions needed formality, students needed energy, and the old materials satisfied neither.
What we
did about it.
A bold identity with motion built in from day one: animated announcements, speaker cards, countdowns, and aftermovie material that sells next year.
Two audiences, one system
Formal layouts for institutions, loud motion for students, both from the same kit. Nobody gets a version that embarrasses the other.
Countdown as campaign
Speaker reveals, committee drops, and deadline countdowns ran as a scheduled drumbeat, not last-minute posts.
Film the proof
The aftermovie was planned before the event, with shot lists per session. Next year's registrations started at this year's finale.
- 01Identity
Event identity
One system serving two audiences at once: formal layouts that institutions feel comfortable backing, and loud motion that students actually want to share.
- 02Social
Social campaign kit
An eight-week campaign drumbeat rather than a set of posts, with speaker reveals staggered to hold attention until registration closed.
- 03Motion
Motion announcements
Animated speaker cards and session announcements, built from the identity rather than beside it.
- 04Film
Aftermovie edit
Shot lists written before the event, so the finale edit could be assembled immediately and start selling the following year while the room was still full.
Identity
Drawn against real applications at both ends of the scale, so the mark holds embroidered and at sixteen pixels without needing two versions.
- Explored against real applications, not a slide
- Tested at the smallest and largest sizes it will be used
- Typography and colour chosen for accessibility and print
- A written system your team can extend
One system serving two audiences at once: formal layouts that institutions feel comfortable backing, and loud motion that students actually want to share.
Motion
Motion rules taken from the identity rather than invented alongside it, so the brand extends instead of restarting.
- Motion rules taken from the identity itself
- Editable templates left with your team
- Planned into the original shoot
- Delivered at every required aspect ratio
Animated speaker cards and session announcements, built from the identity rather than beside it.
Social
Built as a system with a rhythm, so the feed stays alive without depending on one person's free evening.
- A system with a posting rhythm, not one-off posts
- Sized natively for each feed
- Captions and safe areas handled
- Volunteer-proof, so it survives turnover
Film
Planned into the original shoot so vertical, square and landscape all come out of one production day.
- Scripted and boarded before anyone picks up a camera
- One shoot day feeding a month of content
- Vertical, square and landscape from the same take
- Mixed, graded and mastered in-house
Shot lists written before the event, so the finale edit could be assembled immediately and start selling the following year while the room was still full.
Asked
often.
How early did the campaign start?
Eight weeks out, with speaker reveals staggered to hold attention.
Who ran the accounts during the event?
Their team, with templates and a shot list. We edited the aftermovie.
Will the identity survive next year?
That was the brief. The kit is edition-agnostic by design.