Showroom Concepts
Three marques, nine spaces, zero permission needed.
What was
broken.
This is released client work under a non-disclosure agreement. What you see here is what we are cleared to show: the renders, not the names behind them.
The brief covered dealer showroom concepts at architectural scale, across three marques that are each easy to get wrong. Every concept had to respect what its brand would actually allow, down to materials and light.
What we
did about it.
Three full dealer concepts, each true to its marque: restraint for Audi, theater for Mercedes-AMG, Scandinavian calm for Volvo. Layouts, lighting, materials, and customer flow, presented like a real pitch.
Study the marque first
Weeks of brand research preceded any modeling. Each concept encodes its brand's values in space, light, and material before a single render.
Design for buildability
Dimensions, clearances, and lighting rigs follow real showroom constraints. Nothing in the set requires magic to construct.
Present the walkthrough
Motion edits carry viewers through each space the way a customer would move, because plans impress architects and films convince everyone else.
- 013D
Three full showroom concepts
One concept per marque, each encoding its brand's values in space, light and material: restraint for Audi, theatre for Mercedes-AMG, Scandinavian calm for Volvo. Dimensions and clearances follow real showroom constraints, so nothing here requires magic to build.
- 023D
40+ architectural renders
Photoreal exterior, interior and detail renders produced from the production models rather than composited mockups.
- 033D
Lighting & material studies
Isolated studies of how each space behaves under different lighting rigs and material combinations, so the concept survives contact with a real dealer.
- 043D
Walkthrough motion edits
Motion edits that carry a viewer through each space the way a customer would move, because plans impress architects and films convince everyone else.
3D
Rendered from production files rather than composited mockups, so the imagery stays consistent as the product changes.
- Modelled from real dimensions, not eyeballed
- Rendered from production files
- Lighting matched to the photography
- Consistent imagery as the product changes
One concept per marque, each encoding its brand's values in space, light and material: restraint for Audi, theatre for Mercedes-AMG, Scandinavian calm for Volvo. Dimensions and clearances follow real showroom constraints, so nothing here requires magic to build.
Photoreal exterior, interior and detail renders produced from the production models rather than composited mockups.
Isolated studies of how each space behaves under different lighting rigs and material combinations, so the concept survives contact with a real dealer.
Motion edits that carry a viewer through each space the way a customer would move, because plans impress architects and films convince everyone else.
Asked
often.
Why only renders, no photos?
The work is under NDA. These renders are what we are cleared to show, and they are the actual production files.
Could a dealer actually build one?
That was a design constraint from the start. Dimensions and materials are all real-world.
Do you take on retail projects?
Yes. This series exists to start those conversations.