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[02]Websites & Digital Presence

Web &Digital

Your website is your hardest-working salesperson and your most-visited storefront. We build it like one: custom-designed, fast to load, easy to find, and measured on the enquiries it produces.

Typical timeline
5 to 12 weeks
You walk away with
A live platform
In this guide
6 services
The work, in order06 services
01
5 to 9 weeks

Flagship Websites

Marketing sites designed and coded from scratch around one job: turning visitors into enquiries. No themes, no page builders, no 8-second loads.

Designed and coded in one team, so what ships is what was approved. Built to be edited afterwards through a CMS or a component library, with documentation and a handover session.

Fast pages on real devices, and a site your team can run without us.

Deliverables
  • Deciding what belongs on each page before anyone draws it, and in what order, based on what a visitor is trying to do and what stops them.

    You receive Wireframes, a sitemap and a content inventory showing what goes where.

  • Interface design built for your content at real lengths, on real devices, rather than for the placeholder text in the mockup.

    You receive Figma files covering desktop, tablet and mobile with documented states.

  • The production build, componentised and typed, so it loads fast and stays maintainable rather than becoming a pile of one-off pages.

    You receive A deployed site with source code in your repository.

  • Wiring the content model to an editor your team can use without a developer, plus the tracking that tells you whether any of it worked.

    You receive A configured CMS, trained team, and analytics with a dashboard set up.

02
6 to 12 weeks

Custom Development

Interactive tools, calculators, configurators, and web apps your marketing site wishes it had. Engineered for speed, tested on real devices.

Applications, integrations and internal tooling engineered against a defined performance budget. Clean, tested code with a handover your own engineers can maintain.

Software that is documented and portable rather than a black box.

Deliverables
  • Writing down what the system has to do, what it must not do, and where the real risk sits, before anyone starts building.

    You receive A technical specification with architecture, data model and an honest estimate.

  • Component architecture built so features can be added later without the codebase collapsing, then server rendering, routing and caching configured for the actual traffic pattern rather than boilerplate defaults.

    You receive A typed, componentised React and Next.js codebase, deployed and configured, with source code in your repository.

  • Connecting the third-party services the product depends on, with failure handled deliberately instead of assumed away.

    You receive Documented integrations with error handling and a fallback for each external dependency.

  • Testing on the actual phones and connections your audience uses, against a written performance budget.

    You receive A test report against the budget, plus Core Web Vitals measured on real devices.

03
6 to 10 weeks

E-Commerce

Storefronts where checkout is designed first and the catalog second. Fewer abandoned carts, more repeat buyers, numbers you can watch move.

Storefronts and checkouts built around the conversion path, with the catalogue structured so products are findable by the way customers actually search.

A checkout tuned and tested rather than a theme with a payment icon.

Deliverables
  • The catalogue separated from the display layer so products can be shown on the site, in apps and in campaigns without being re-entered each time.

    You receive A headless commerce setup with your product data structured for reuse.

  • Every step of buying tested against how people actually behave: what they abandon, what they need shown, and where the fields should be optional.

    You receive A designed and built checkout with the reasoning documented.

  • Payment providers, tax handling and shipping rules configured and tested end to end, including the failure cases that quietly cost sales.

    You receive Live payment and shipping configuration with test transactions completed.

  • Looking at where people drop out and why, then fixing the specific friction rather than redesigning the whole funnel.

    You receive A prioritised list of conversion fixes with the reasoning for each.

04
2 to 4 weeks

SEO & Performance

Speed budgets, technical fixes, and content structure that compound into rankings. The unglamorous work that pays every month after.

Technical and structural SEO treated as a build requirement, not an add-on: crawlable architecture, metadata, structured data, and Core Web Vitals as pass or fail criteria.

Pages that rank because they are built well, not because they were audited later.

Deliverables
  • Checking crawlability, indexation, redirects, canonicals and Core Web Vitals across the site, and reporting what is actually costing you.

    You receive An audit report with issues ranked by impact, not by severity label.

  • Getting the measured experience to pass on real devices and connections, which usually means image strategy, font loading and third-party script control.

    You receive Verified improvements with before and after field data where available.

  • Structured data that matches what the page actually contains, so rich results are earned rather than faked.

    You receive Schema markup and meta tags implemented across page types.

  • Deciding which pages should exist and how they relate, so effort goes where it can rank instead of spreading thin.

    You receive A keyword-to-page map with the recommended structure and internal linking plan.

05
1 to 3 weeks

Landing Pages & Funnels

Campaign pages with one job each, written and designed to convert, then tested until the numbers move. No generic templates.

Campaign pages built around one action and one audience, with the message hierarchy and proof points ordered by how much they move a decision.

A page you can send traffic to without it leaking before the fold.

Deliverables
  • Charting the actual path from first click to completed action, including every point where people leave.

    You receive A funnel diagram with drop-off estimates at each stage.

  • Design and copy written together, with proof points ordered by the objection they answer rather than by what sounds best.

    You receive A built landing page with final copy and design.

  • Deciding what is worth testing first, based on where the traffic is and which question has the biggest answer.

    You receive A prioritised test backlog with hypotheses and success measures.

  • Making sure you can tell whether any of this worked, before spending money driving traffic at it.

    You receive Event tracking, conversion goals and a reporting dashboard.

06
Ongoing

Analytics & CRO

We instrument everything, then improve in monthly cycles against real numbers instead of opinions. Small wins, compounded.

Tracking that measures what the business cares about, followed by test-and-learn cycles on the pages with the most headroom.

Improvement that compounds instead of a redesign every quarter.

Deliverables
  • Reporting built around the questions your team actually asks, so nobody has to interpret a default overview page.

    You receive Custom dashboards for acquisition, engagement and conversion.

  • A regular read of where people leave each step and what the data does and does not explain.

    You receive A written review with the drop-off points ranked by volume and fixability.

  • A maintained list of tests with status, so experiments do not get started twice and forgotten.

    You receive A prioritised backlog with results recorded against each test.

  • A short plain-language summary of what changed, what it did, and what we are doing next.

    You receive A monthly written report, not just a dashboard link.

Start with
a conversation.

Tell us which of these your business needs most. We will tell you honestly what it would take, and what to skip.